🎓 ADVANCED DIGITAL MARKETING + GEN AI COURSE
🎓 ADVANCED DIGITAL MARKETING + GEN AI COURSE
📅 Duration: 6 Months
🤖 Learn 120+ AI Tools + Live Projects
💼 Job-Oriented + Placement Assistance
🚀 Course Overview
This Advanced Digital Marketing + Gen AI Course is designed to make you a complete job-ready marketer with modern AI-powered skills.
You will learn SEO, Social Media, Ads, Analytics, Website Development + 120+ AI Tools, along with real-world projects and industry training.
📚 COMPLETE COURSE CURRICULUM
🔹 Module 1: Introduction to Marketing
- Introduction to Marketing & Basics
- Purpose of Marketing
- Segmentation, Targeting & Positioning (STP)
- 4Ps of Marketing (Product, Price, Place, Promotion)
- Market Size Evaluation
- Marketing Opportunities in India
- Types of Media: ATL, BTL, Digital
- Role of Marketing in Organization
- Marketing Trends in India
- Basics of Media Planning
- Media Planning Terminology
- Target Audience (SEC, GRPs, Media Minutes)
- Media Planning Process
🔹 Module 2: Introduction to Digital Marketing
- Digital Marketing Basics
- Roles, Opportunities & Trends in India
- Marketing Models: B2C, B2B, Marketplace
- Platforms & Channels
- Terminology: SEO, SEM, PPC
- Metrics: CPC, CPM, Reach, Frequency
- Ad Formats: Search, Display, Video
- Consumer Behavior & Audience Persona
- Websites, Blogs & CMS
- SWOT & Competitive Analysis
- Paid, Owned & Earned Media
- Online Branding
🔹 Module 3: Search Engine Optimization (SEO)
- Introduction to SEO
- Search Engines & SERP
- Organic vs Paid Results
- Google Maps & Local Results
- Keyword Research & Search Trends
- SEO Best Practices
- Local SEO & Listings
- Google My Business Setup
- Schema Markup & Structured Data
- Case Studies (Indian Brands)
🔹 Module 4: Technical SEO
- Website Structure & Architecture
- Sitemap & Robots.txt
- Internal Linking
- HTML, XML, JS Basics
- Crawling & Indexing
- Error Codes
- Page Speed Optimization
- Google Search Console & Analytics
- SEO Tools: SEMrush, Ahrefs, Screaming Frog
- Google Algorithm Updates
- Link Building
🔹 Module 5: Content Marketing
- Content Strategy & Purpose
- Content Types & Formats
- Blog Writing & Copywriting
- Video & Interactive Content
- Content Calendar
- Moment Marketing
- Visual Content Design
- Storyboarding
- Content Analytics & ROI
🔹 Module 6: Social Media Marketing (SMM)
- Platforms & Audience Behavior
- Social Media Strategy
- Brand Building
- Content Calendar
- Influencer Marketing
- Hashtag Campaigns
- Meme Marketing
- Analytics & Insights
- Seasonal Campaigns
🔹 Module 7: Paid Media (Performance Marketing)
- Google Ads & Auction Model
- Bidding Strategies
- Campaign Setup
- CTR, CPC, CPA, CPL
- Search, Display & Shopping Ads
- Facebook & Instagram Ads
- Audience Targeting
- LinkedIn Ads
- Affiliate Marketing
🔹 Module 8: E-commerce & Email Marketing
- E-commerce Models
- E-commerce Ads Strategy
- Conversion Rate Optimization (CRO)
- Lead Generation
- Email Campaigns & Automation
- Mailchimp Tools
- Landing Pages
- CTA Optimization
🔹 Module 9: Analytics & Data Measurement
- Digital Analytics Basics
- Google Analytics
- Traffic & Audience Analysis
- Source & Medium Tracking
- Google Tag Manager
- Pixel & Event Tracking
- Data Studio Reporting
- KPI Dashboards
🔹 Module 10: Tools & Website Development
- Canva Designing
- Social Media Creatives
- Infographics
- WordPress Website Development
- Themes & Templates
- Business Website Design
🤖 GEN AI MODULE (120+ AI TOOLS)
You will learn 120+ AI Tools for Digital Marketing, including:
✔ ChatGPT for Content & Ads
✔ AI Copywriting Tools
✔ AI Image & Creative Tools
✔ AI Video Creation Tools
✔ AI SEO Tools
✔ Automation Tools
✔ AI Chatbots
✔ AI for Ads Optimization
👉 Real use cases:
- AI Ad Copy Generation
- AI Content Creation
- AI SEO Optimization
- AI Automation Systems
💻 Capstone Projects
✔ Work on 3 Live Business Projects
✔ Business Analysis
✔ Marketing Strategy Creation
✔ Campaign Execution
✔ Reporting & Optimization
💼 Job Orientation & Career Preparation
✔ Soft Skills Training
✔ MS Excel for Marketing
✔ Resume Building
✔ HR Interview Preparation
✔ Technical Interview Preparation
✔ Mock Interviews
🎯 Skills You Will Gain
- Run Google & Meta Ads
- Rank Websites (SEO)
- Generate Leads & Sales
- Build Websites
- Use AI Tools for Marketing
- Work as Freelancer or Get Job
💰 Career Opportunities
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Performance Marketer
- Freelancer / Consultant